Lexus made a dazzling appearance at the 2012 Beijing International Automotive Exhibition with 11 models from 9 series, featuring Lexus' new spindle grille design. Today Lexus staged the global premiere of the new generation luxury sedan, the ES250, and unveil for the first time in China, the new generation ES350 and the ES300h hybrid model, the newest member of the ES series. The presence of the ES series, which is set trigger a shockwave in the C-class luxury car market in China, is a testament to Lexus' determination to "change" in 2012.
Mr. Kiyotaka Ise, Managing Officer of Toyota Motor Corporation, attended the press conference at the Lexus booth and expressed, since entering the China market in 2005, Lexus has won the hearts of Chinese consumers with its premium products and industry-leading services. We want to emphasize our support of Lexus' marketing strategy of "change" in China to win over more customers. For instance, the special needs of China market and Chinese consumers were taken into consideration by the initial stages of product development, the new generation ES is a perfect example of this. We will continue to fulfill our promises to the China market and ensure our sustainable development in China through our products, dealership network, services and social responsibilities.
Mr. Lang Lixin, Vice President of Lexus China, said, "Lexus will continue to follow the path of 'change' and bring more exciting transformations to consumers. We have designated 2012 as the 'Inaugural Year of China's Hybrid Era', and therefore, plan to offer more hybrid models that balance environmental-friendliness and driving experience to the market. In addition, we will also accelerate our progress in dealership network development and market promotion, providing driving experiences that 'meets expectations and touches the hearts' of Chinese consumers".
Breakthrough • Classic Luxury Reloaded
The new generation ES is undoubtedly the spotlight of the Lexus booth. ES, which is a star among Lexus series with a global reputation, has won countless praise and applause for its six generations. In addition, ES has won several world-famous rewards since first coming into the market in 1989, given by global authorized institutions, making it one of the most successful models in the luxury car market.
The latest ES designs fully considered the demands of the China market. The wheelbase, 45mm longer than the previous generation, notably increases the space for back seat passengers. The new design, which features 70mm extra space for the knees, satisfies consumer demand for extra comfort.
The new generation ES models are equipped with Lexus' new signature design, the spindle grille. The LED daytime running lights fit effortlessly with the combination rear lights, accentuating the refined and mature style of the ES series. The new generation ES features a lower, progressive profile, and clean, continuous styling lines, outlining the elegant silhouette of the ES. All four corners are pulled tightly inward to the wheel arches, creating distinctive proportions. At the rear, the dual exhaust pipes for the ES250 and ES350 and the hidden exhaust pipes for the ES300h provide a low-profile, yet just as eye-catching, visual effect.
The ES250 and ES350 are equipped respectively with a 2.5L L4 and 3.5L V6 engine with Variable Valve Timing with intelligence (VVT-I), which ensures a smooth driving experience along with the six-speed Sequential-shift Automatic Transmission with ECT-i, improved suspension as well as steering system.
The use of light-weight, high-resilience steel has significantly enhanced the body rigidity of the new generation ES. The installation of industry-leading active and passive safety systems, including the Pre-Collision System (PCS) and Lane Departure Alert (LDA), make up a fully upgraded safety performance. In addition, the new generation ES models are equipped with segment-leading 10 SRS airbags; the Whiplash Injury Lessening (WIL) front seats are designed to limit excessive head movement in certain rear-end collisions helping to decrease the severity of whiplash-type injuries, and therefore provide another layer of care and safety for the driver.
Inception • Inaugural Year of China's Hybrid Era
For the past 20 years, Lexus has made sustained efforts in the research and development of hybrid technologies and is proud to have received distinguished recognition in this field. For the first time, the Lexus ES will be available with Lexus Hybrid Drive by the introduction of the ES300h. It not only marks an important milestone in Lexus' hybrid strategy, but also expands the choice for consumers in the ES series. The fuel consumption of the new generation ES300h is as low as 5.4L/100km. Its amazing fuel economy will not only benefit customers, but also sets up an example in terms of energy saving and environmental protection.
In addition to the ES300h, Chinese consumers will meet Lexus' all-new hybrid sport coupe concept vehicle LF-LC for the first time at the exhibition. The LF-LC, which is Lexus' latest hybrid concept, features revolutionary changes in performance, design and technologies, and its spindle grille is presented in an even bolder way. Following the driver-oriented design vision, the LF-LC's interior presents a spacious visual effect and a powerful combination of utility functions. Twin 12.3-inch LCD screens provide information and navigation display, and the racing style steering wheel is a lightweight design and contains integrated controls and a start button. Also, touch-screen surfaces on each door operate the windows, mirrors, seat adjustments and personal entertainment settings. Combined with a second generation hybrid powertrain, the LF-LC promises a rewarding driving experience that is kinder to the environment and indicates the future direction of Lexus designs.
Lexus has defined 2012 as the "Inaugural Year of China's Hybrid Era". The Lexus booth at the 2012 Beijing International Automotive Exhibition will include a special section for hybrid technologies, where hybrid models, including the CT200h, will be put on display, so that more Chinese consumers will get to further understand the leading-edge full hybrid technologies and experience the "changes" brought by Lexus' hybrid technology.
2012 • Change Beyond Expectation
"Change" is the key word for Lexus in 2012. This year, Lexus aims to provide a Total Value experience that "meets expectations and touches the hearts" of Chinese consumers with a series of positive changes in product design, personalized configurations, future-oriented intelligent technologies and services, to win satisfied smiles from more customers.
Products: With the launch of the new generation GS and ES models in the China market, the new signature of the Lexus family, the spindle grille, has widely received positive attention and recognition. This revolutionary design not only embodies the brand new style of Lexus as an enterprising brand, but also echoes the emotions of the new generation elites, who seek individuality, insist on perfection and have exceptional taste.
Hybrid: So far, Lexus has launched six mass-produced hybrid models around the world and has sold more than 400,000 units. In the future, hybrid models will be included in every major series. This not only displays Lexus' mature hybrid technologies, but also has greatly expanded Lexus' product lineup. The 6 years/ 150,000 km warranty with free maintenance and free repair services exclusively offered in China will provide Chinese consumers more eco-friendly driving options.
Individualization: The configurations that perfectly blend luxury and sportiness changes consumer's perceptions. In the China market, Lexus has already launched five models that provide F SPORT edition which includes the new generation GS. The sporty chassis, paddle shift as well as the special F SPORT logo that comes with F SPORT models, generates passionate driving pleasure and a unique riding experience for the driver.
People-oriented technologies: Recognizing the changing needs of Chinese consumers, Lexus has launched the mobile edition of its G-BOOK telematics system, which allows the driver to easily connect to the G-BOOK center with its mobile phone and enjoy the user-friendly G-BOOK services. The second generation of Lexus Remote Touch system provides quicker and easier control as well as easy access to navigation, stereo, vehicle condition and other information for the driver during the journey.
Service and dealership network: Following its official entry into China in 2005, Lexus was the first to offer four years/100,000km (six years/150,000km for hybrid models) warranty with free maintenance and free repair services. It has also successively introduced leading personalized services, including 24-hour parts delivery service, full-year 24-hour roadside assistance. As the Chinese economy develops, a variety of high standard services, including Lexus financing schemes as well as Lexus branded insurance, are offered exclusively in China in order to further satisfy consumer's needs. Currently, Lexus has 86 authorized dealerships in 60 cities, together with 15 city showrooms in 14 cities across China. Lexus will continue to expand its dealership network, providing a more accessible and "Total Value" experiences to consumers.
In line with Lexus' theme of "change", we will continue to see more transformations in the coming months. Lexus will introduce new strategies on product and pricing that are tailored to the China market, launch more innovative marketing activities, respond faster and timely to the changing needs, and further expand the dealership network. All these efforts will present an enterprising Lexus. With changes exceeding customer expectations, Lexus plans to win smiles and favor from Chinese consumers.
The 12th Beijing International Automotive Exhibition officially kicks off on April 23. We invite you to visit the Lexus booth located at Hall W4 of China International Exhibition Center to obtain a first-hand experience of the extraordinary charm of Lexus models and the refreshing changes happening at Lexus.
APPENDIX：Lexus Exhibit Models Synopses
New Generation Luxury Sedan ES250: Change Beyond Expectation
The ES250 is the small displacement luxury sedan of ES series, adopting the Lexus' new signature design spindle grille, which accentuates a more refined and mature style. The ES250 continues the signature comfortable and elegant interior design of the ES series, at the same time features more spacious interior space and the driver-oriented cabin design. The wheelbase, 45mm longer than the previous generation, notably increases the space for back seat passengers. The ES250 is equipped with a 2.5L V4 engine with Variable Valve Timing with intelligence (VVT-i), along with the six-speed Sequential-shift Automatic Transmission with ECT-i, which ensures a smooth driving experience and is set to a favorite of luxury car buyers.
New Generation Hybrid Luxury Sedan ES300h: All-new Eco-friendly Driving Option
For the first time, the Lexus ES is available with Lexus Hybrid Drive by the introduction of the ES300h, which is unveiled to global consumers at the 2012 New York International Auto Show. Featuring a 2.5-liter four-cylinder Atkinson cycle engine, the fuel consumption of the ES300h is as low as 5.4L/100km. The ES300h hybrid offers four modes: Normal, Sport, Eco and EV, which bring diversified driving experience to drivers. The introduction of ES300h not only marks an important milestone in Lexus' hybrid strategy, but also expands the choice for consumers in the ES series.
New Generation Luxury Sedan ES350: A Classic Rendition of Excellent Quality
Since it was first launched in 1989, Lexus ES series has become synonymous to luxury, elegance and comfort in the global markets. On April 4, 2012, the new generation ES350 was unveiled at New York International Auto Show, which is equipped with the signature Lexus spindle grille with enhanced drivability. The new generation ES350 features a lower profile and distinctive proportions. The extended wheelbase creates an increased rear row space. The ES350 is equipped with a 3.5L V6 engine, the six-speed Sequential-shift Automatic Transmission with ECT-i, improved suspension as well as steering system. The installation of industry-leading safety configurations including the Pre-Collision System (PCS) provides carefree driving experience for consumers.
Hybrid Sport Coupe Concept Vehicle LF-LC: Indicates the Future Direction of Lexus Designs
Lexus' hybrid sport coupe concept vehicle LF-LC embodies the vision of what a premium sport coupe could be. The LF-LC displays the new Lexus design language in its bold interpretation of the signature Lexus spindle grille and creates a powerful, dynamic silhouette. Following the driver-oriented design vision, the LF-LC's interior presents a spacious visual effect and a powerful combination of utility functions. Twin 12.3-inch LCD screens provide information and navigation display. Also, touch-screen surfaces on each door operate the windows, mirrors, seat adjustments and personal entertainment settings. Combined with a second generation hybrid powertrain, the LF-LC promises a rewarding driving experience that is kinder to the environment and indicates the future direction of Lexus design.
The Hybrid Luxury Sports Sedan GS450h: Redefining the Perfection of Speed in Motion
The new generation GS450h adopts Lexus' all-new signature design spindle grilles, which gives the GS450h the powerful presence appropriate to a Lexus performance sedan. A world first, the steering wheel of the GS450h will be available in areal bamboo finish, symbolising the innovative spirit and environmental credentials of its Lexus Hybrid Drive system.The GS450h is the world's first premium performance sedan to be equipped with a V6 Atkinson cycle petrol engine with a two-motor hybrid system, in a front engine rear-wheel drive vehicle. Its second generation Lexus Hybrid Drive system features improvements to every aspect of its full hybrid powertrain, combining significant reductions in fuel consumption and emissions, with performance on a par with comparable V8 powered rivals.
High Performance Luxury Sports Sedan GS350 F SPORT: Move and Turn as You Wish
The new generation GS350 F SPORT is equipped with the Lexus signature spindle grille, and it forms a highly dynamic front layout along with its L-shaped LED daytime running lights. The new generation GS350 F SPORT is also equipped with a 3.5L V6 24-valve engine with dual Variable Valve Timing with intelligence (VVT-i) and six-speed Sequential-shift Automatic Transmission with ECT-i, which ensures easier handling and incredible acceleration. In addition, the new generation GS350 F SPORT comes with the Lexus F SPORT kits and the Lexus Dynamic Handling (LDH) system to achieve the ultimate sporty performance. The new generation GS350 F SPORT also features the second generation Remote Touch system, various people-oriented configurations and industry-leading active and passive safety features, which ensure both exhilarating and relaxing rides.
Hybrid Luxury SUV RX450h: Intelligent Innovations for Pure Power Performance
Launched in March 2012, the new RX450h's new spindle grille design forms a dynamic front look. The new RX450h allows drivers to choose between three different modes - NORMAL, ECO and SPORT, with the SPORT mode offers quicker acceleration than before. This new RX450h's hybrid power system takes advantage of the 3.5L V6 gas engine and electric motor, generating an impressive 220 KW power output, but still expressing Lexus' concern for the environment with incredible fuel efficiency. As a representative of breakthrough innovations on a hybrid luxury SUV, the RX450h is a perfect testimony to Lexus' achievements in the fields of hybrid technologies and intelligent innovations.
The Luxury SUV RX350 F SPORT: A Representation of New Generation Luxury SUV
As a luxury SUV that provides high level of driving fun and driving comfort, the new RX350, while maintaining the superb quality and smart features for which Lexus has become famous, its engine power and sport performance of have been significantly enhanced. The new RX350 is equipped with the Lexus' spindle grille and an F SPORT edition. The F SPORT package that the RX350 F SPORT equipped with has significantly accentuated the sporty gene of Lexus, which is especially noticeable in the improved handling and fabulous exterior and interior designs. Being the first Lexus model outside of the Japanese domestic market to be equipped with Lexus G-BOOK, the new RX350 is linked to the Lexus call center via wireless network, supplying high quality telematic service to car owners. Intelligent features such as the Remote Touch allow the user a premium driving experience. From revolutionary handling to the elegant exterior designs, and from intelligent features to safety designs, the new RX350 has once again created an unparalleled paradigm for the luxury SUV segment.
The Luxury SUV RX270: A Surging Power in the City
As the first small-displacement luxury SUV Lexus introduced to the China market, the luxury SUV RX270 extends the market range of the RX series to the small- and medium-sized luxury SUV segments for the first time. The RX270 is equipped with a 2.7-liter L4 DOHC valve Dual VVT-i engine. While providing surging powers, the newly adjusted engine is more fuel efficient, resulting in fewer and cleaner emissions. The new RX270 is equipped with the Lexus' spindle grille and boasts segment-leading interior space. Adhering to the elegant style of the RX series, the luxury SUV RX270 has opened and led a brand new market segment for city leisure SUVs, leveraging its roomy inner-space and intelligent configurations.
Lexus Full-size Luxury SUV LX570: Change the Boundary of Your Life
As Lexus' line-up of full-size, full-function luxury SUVs, the LX series is renowned for its outstanding off-road performance. The new LX570 is equipped with the Lexus signature spindle grille and a 5.7-Liter V8 engine that generate extraordinary output. In addition, the new LX570 provides a full range of new intelligent features: its Off-road Turn Assist function, with the support of the Crawl Control system, improves the vehicle's performance in cross-country conditions; meanwhile, the Multi-Terrain Select function adapted to the new LX570 allows drivers to optimize driving performance by choosing from five types of terrain: rock, rock and dirt, loose rock, mud and sand, and mogul. For those luxury SUV owners at the peak of their careers and families, the ownership of LX570 is another perfect conquest.
New Generation Hybrid Sedan CT200h: A Paragon of New Luxury
The CT200h is the world's first full hybrid luxury compact sedan with a full hybrid drive system. Inheriting Lexus L-finesse design philosophy, the CT200h takes power performance and dynamic balance to a new level. Styled for optimum aerodynamic efficiency, the CT200h, with a highly distinctive, sharp-edged appearance, represents a perfect blend of tranquility and passion, elegance and charm. The application of Lexus' mature full hybrid power system reduces CT200h's fuel consumption to an incredibly low 4.6L/100km, and the electronically controlled Continuously Variable Transmission (ECVT) system, which is exclusive to hybrid vehicles, creates a smoother and more comfortable riding experience. Its launch enriched the brand's array of hybrid drive models, and consolidated Lexus' leading advantage in full hybrid technology research and development.
The Premium Luxury Flagship LS600hL: An Unmatched Balance of Green Power
As the world's first all-wheel-drive (AWD) luxury hybrid flagship, LS600hL is powered by the Lexus Hybrid Drive system that combines a new 5.0-Liter direct injection V8 gasoline engine with two powerful electric motors and a high-capacity battery pack to develop a peak combined output of 327 kW. Powered by the Lexus Hybrid Drive system, the LS600hL delivers the power and performance of a normal 6.0-Liter engine with the fuel efficiency of a 3.5-Liter engine, a great offering for the modern social elites who also care about the environment and are committed to promoting environmental protection and sustainable development in the auto industry.